Fussy

Fussy is a sustainable personal care brand that is revolutionizing the deodorant industry with its all-natural, plastic-free, and compostable products. Since their launch in 2020 and public appearance on Dragons Den, Fussy has quickly become a favourite among UK consumers who are fussy about the ingredients and environmental footprint of their personal care products. The brand's dedication to sustainability and its expanding product line, which includes a range of deodorants and accessories, have earned it a loyal following and a growing presence in major UK retailers such as Tescos, Waitrose and Ocado; positioning Fussy as a rising star in the eco-friendly personal care market