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Guinness EIS


Since 2010 Guinness Asset Management has established itself as a leading EIS fund manager and growth company investor. We are proud to have invested over £200 million into more than 100 EIS qualifying companies including some of the fastest growing growth companies in the UK. Our experienced and long-standing team work closely with our portfolio companies as they look to grow and deliver value for our investors.

Within the universe of EIS-qualifying investments, our Guinness EIS Service is focused on identifying and investing in growth companies that require scale-up capital. We filter for companies with at least £1 million of historic revenue based on a proven technology, service or product.

We are generalist investors and have invested into a wide range of sectors including technology, manufacturing, retailing, healthcare, leisure and food & drink. This generalist approach allows us to mitigate risk by targeting balanced and diversified portfolios for investors.

The Guinness EIS closes tranches quarterly and targets full investment in the same tax year as a tranche closes. We expect to invest in a portfolio of more than ten investee companies across a range of sectors.

Next tranche close: 16th December 2022

Why Invest in Guinness EIS

The EIS encourages investment into small, illiquid companies. EIS investments should therefore be viewed as high risk and only for investors who understand the risks.

Within the universe of EIS-qualifying investments, our Guinness EIS Service is focused on identifying and investing in growth companies that require Scale-up capital.

The value of these businesses is often underpinned by experienced management teams, good visibility on future revenue growth and expanding capital requirements.

We target a portfolio of at least 10 companies for investors, with portfolios for the last four tranches containing 11 investments.

We are targeting a portfolio return of 2x before Performance Fees and EIS tax reliefs.

We have an experienced team of investment professionals that bring a rigorous approach to making, monitoring and exiting all our investments.

EIS Investment Strategy

We intend to make at least 10 investments per client portfolio in companies from a range of sectors that offer our target investment characteristics.

Examples of these are:


Experienced management teams

Guinness look for experienced and competent management teams with a strong understanding of their market and competitive position, and with a track record of building and selling companies.


Good visibility on future growth

Maturing companies and businesses with clearly defined growth paths. The Manager favours businesses with a proven technology, service or product.


Robust deal dynamics

Companies should have strong competitive positioning, underpinned by a realistic business plan. Investments structured to maximise returns and allow Guinness to protect their investors' interest.

The Investment Process


The Investment Manager sources Investments through its networks of contacts. Guinness Asset Management has made more over 100 EIS investments since 2011, and has consequently established a broad pipeline of investment opportunities and introducers. All origination leads are discussed at the Investment Manager's regular pipeline meetings where they are prioritised according to the investment strategy.


Due Diligence

Origination leads that have been prioritised are initially screened internally. The Investment Manager will usually secure a period of exclusivity while due diligence is completed. This may involve external advisers and concludes with negotiating investment terms. The findings are compiled into an investment memorandum, which is circulated to the Investment Committee for discussion at Investment Committee meetings.



If the Investment Committee grants final approval for a potential investment, the Investment Manager will set a budget and time frame for completing the transaction. The Investment Manager manages transactions internally, but also engages third parties such as lawyers and accountants for transaction support.



The Investment Manager usually seeks Board positions in Investee Companies. They seek to establish regular formal communication with management teams. The Investment Manager closely monitors each Investee Company during the life of an Investment. Investee Companies are also required to provide the Investment Manager with regular management reports and financial statements.



The Investment Manager actively monitors opportunities for exits of individual investments. Any potential exit strategy will be described in a short-form memorandum and submitted to the Investment Committee for final approval prior to the commencement of any sale process.


Guinness EIS Information Memorandum

Guinness EIS Advised Application Form

Guinness EIS Direct Application Form

Guinness EIS KID

Guinness EIS Tax Efficient Review


The latest news and press from Guinness Ventures, concerning new investments, fund raises and more.


15 June 2022

Neighbourly secures £1.6 million Series A Follow On investment led by Guinness Ventures

The latest fundraise for the community engagement platform was led by Guinness Ventures.
22 July 2021

Ready, set, go: leisure centres plan to jump back in business after pandemic closures

The Guardian reports on Guinness EIS portfolio company Gravity's plans to open their biggest venue…
5 May 2021

AI driven talent acquisition platform bags £5M from London VC Guinness Asset Management

London-based Distributed, an AI-based tech talent resourcing platform, has secured £5 million in a…
4 May 2021

Britain SaaS startup ContentCal raises £4.5M to help businesses create quality content

London-based marketing technology platform ContentCal is an intuitive and simple platform for…
14 April 2021

LOKE raises GBP2.85m Series A investment

Hospitality technology platform LOKE has raised £2.85 million in a funding round led by Guinness…
11 April 2021

Guinness EIS 2020-21 Investments

The Guinness EIS made fourteen investments on behalf of investors in the 2020/21 tax year. We…
5 April 2021

Tailify raises GBP3.7m Series A investment

Tailify, a full service influencer marketing company, has secured Series A funding from Guinness…
18 March 2021

Tech for good: Bristol-based Neighbourly bags £3M to connect businesses with local charities

Guinness EIS investee company Neighbourly has raised £3 million in its latest Series A funding…
23 January 2021

Guinness EIS Press Release – Pasta Evangelists

Guinness EIS portfolio company Pasta Evangelists acquired by Barilla.

Guinness EIS Advised Application Form

Guinness EIS Direct Application Form