Cera Care was set up in 2015 to develop an online carer matching and management platform. Cera provides delivery of on-demand and long term 24/7 in-home health and social care (both public and private). The platform automates the entire process including carer recruitment, patient-carer matching, and the management/tracking of patient-carer interactions. Cera uses its online and offline technology platform to provide a scalable solution and is currently available in the London area with plans to expand further geographically.